自然科研大中华区市场部营销科技专员招聘

来源：Nature自然科研

自然科研上海办公室招聘Commercial Operations Marketing Technologist一名，感兴趣的申请人请发送中英文简历和Cover Letter至recruitment.china@springernature.com。

市场部营销科技专员

工作地点：上海市-长乐路989号 世纪商贸广场

          工作性质 :全职

          工作经验 :3 年

          工作时间 :做五休二

职位：自然科研大中华区市场部营销科技专员

Job title 

Commercial Operations Marketing Technologist

Location  Shanghai, China

Purpose of the role 

This role will evaluate emerging technologies, provide ad tech support for all new digital ad initiatives (including social media initiatives) and manage projects in line with commercial objectives, aimed at aligning with our goals on customer engagement in China. This position will also support commercial revenue through setup, delivery and optimization of digital ad campaigns for commercial projects, by utilizing both global and local data management platform and marketing automation systems where available. 

我们希望你能够

Key tasks:

· Evaluate emerging technologies, providing ad tech support for all new digital ad initiatives (including social media initiatives) and managing projects in line with commercial objectives, ensuring Nature Research at the forefront of developments in the evolving digital marketing landscape in China

· Fulfil and optimise digital advertising campaigns for commercial team in local language–e.g. Third party emails to those registered on naturechina.com, banner campaigns on naturechina.com, banners on Chinese table of contents e-alerts (ETOCs) 

· Create and send Chinese content alerts, monitoring and optimising 

· Maintain China marketing/email lists

· Build bespoke html pages to support commercial B2B activity 

· Build and maintain a customer database of contacts to upsell commercial offerings and increase repeat customers, integrating sales leads generated on Nature China website into Salesforce

· Develop and maintain expertise in digital marketing technologies and techniques, such as search, marketing automation and website development. 

· Evaluate, choose and liaise with local technology providers/marketing agencies/vendors on the selection of various digital/social media marketing tools/channels for local Marketing and Commercial teams. 

· Ensure that the marketing teams are exploiting available technology, including data management platform and marketing automation systems, to their fullest by being the subject matter expert and making recommendations on use. 

· Monitor and track metrics/KPIs for Commercial and Marketing products, analyse website traffic, users and activity and marketing campaign effectiveness to make recommendations. 

我们希望你拥有

Experience:

Bachelor’s degree in Computer Science, Marketing, or related field or equivalent experience 

Skills/knowledge: 

· Work experience in project management capacity 

· Excellent English communication skills (business level) 

· Excellent in XML/HTML/XHMTL/CSS

· Proficient in use of web analytics applications (Google Analytics, Webtrends, Omniture, Coremetrics etc.)

· Basic SQL skills (querying, performance optimisation, stored procedures & views) 

· Proficient in Photoshop/Sketch and Illustrator 

· A strong understanding of web technologies and principals include responsive design, SEO, PPC and knowledge of ad serving systems i.e. Google ad manager/ Revive 

· Experience of working with advertising creative

· Previous experience of working with digital marketing tools and marketing automation 

· Related experience in working in technology focussed business

· Can handle projects independently

· Can debug/troubleshoot issues on the website as they arise

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我们期待您的加入

感兴趣的申请人也可将中英文简历和Cover Letter发送至

recruitment.china@springernature.com